Social Media Policies for Employees

Social Media Policies for Employees

What’s your company’s policy?

Do you know? Do your employees know?

As with any policy, in order to be effective, this needs to be a?firm set of rules.

It needs to be an organized, well thought out list that is written down, shared?with employees, updated over time, and posted around the workplace as a constant reminder.

Enforcing a social media policy is important in keeping your company (and brand) safe!

A firm policy?will protect your brand, while empowering?employees. A social media policy tells?the employee what is accepted in the workplace, as well as?what is expected from them. Laying out these guidelines?will?give the employee a sense of creative freedom; by having everything laid out, they feel confident in their work and know?they are doing exactly what they are supposed to be.

Your company has likely developed a certain?voice, a certain?character. It has become a?brand…

Keep your brand and message consistent.

This will ensure your brand’s voice, vision, and character come through loud and clear.?A social media policy will make this easy!?Use the policy to outline expectations of what your brand’s voice and tone should be. Images, as well as copy, should follow one unified voice. Keeping your brand consistent will help you draw in your ideal market and allow customers to really connect with you.

Do you have public-facing employees? Make sure they are well aware of the company’s policy and “voice” and that their public image fits with yours. Consider encouraging them to create a Twitter handle that includes a reference to your brand. For example, if you have employees interacting with the public on behalf of the company, they could create a Twitter handle such as:?@”Co.Name,EmployeeName” (Ex: @AmazonTiffany). This makes it clear that Tiffany is an Amazon representative.

What to include in your Social Media Policy

Your policy should cover?how your company uses social media, as well as how employees are expected to use their?own accounts. Here are some ideas on what to include:

  • General guidelines for overall conduct. Use phrases such as “Act respectfully, amongst both customers and peers” or “Be the solution, not the problem.”
  • Stress the importance of confidentiality. What is your company’s policy on new product releases? What’s your policy for company news?
  • Employees should never reveal or discuss sensitive, private information – not about the company, other employees, or your customers.
  • Be very clear in describing the?brand, the?character, and the?voice. Give examples of what kinds of messages, wording, and images to use, and explain how to talk about specific products within your portfolio.
  • Humor posts can be good, but stress to your employees that it has to be appropriate and relatable to your brand. (Ex: Is politics somewhere you want to go…?!)
  • It’s important?that your employees know how to act, but they also have to know how to?re-act. How should they handle negative content that they see on your company’s page? How should they handle any negative comments about your brand that they come across? What procedures should they follow?
  • Include etiquette guidelines that explain how employees should respond to complaints respectfully.
  • You might want to clarify which sites employees may/may not visit at work.
  • Do you want your employees to claim accountability on their own social media profiles? For example, should they write something like an “opinions are my own” disclaimer?
  • A lot of people’s personal profiles link to their employer, stating where they work. Do you think employees should “behave” a certain way on their own personal accounts? They are, after all, public representatives of your brand…

Assign roles.

To ensure?a successful social media policy, assign?employees to specific tasks that they will be held responsible for. Here are some basic roles that should be filled:

  • Training, education, and implementation of the policy to new and current employees
  • Branding guidelines (voice, character, images)
  • Social media post approval process
  • Online customer service?guidelines and protocols (how to act and re-act to both good and bad comments)
  • Safety and security of the company/brand
  • Legal issues (always?credit original sources if sharing or borrowing content)
  • Maintaining?a logical, effective, up-to-date social media?policy

Here are some examples of social media policies!

This is Adidas Group’s social media policy:?Adidas Group

Here is one by AP (much more in depth than Adidas’):?Associated Press

More:?Reuters’,?Shift Communications

The following is more formal, as a governmental policy:?NYC Department of Education

A healthcare industry example:?Mayo Clinic

And last but not least, the following article is super?helpful because it gives a list of big brands’ social media policies, then goes on to discuss where each one succeeds and/or fails.:?Need Sample Social Media Policies? Here Are 7 to Inspire Yours

Social media policy templates, for you 🙂

Templates provide an AWESOME starting ground for your own company’s policy.

This one is short and sweet, and super clear:?Template Sample

Here’s another:?Workable.com Template

So, how would you define?your company’s social media policy? Good, bad, old, non-existent? It’s time to get a solid, updated policy in place so that you and your team can start curating great content (AND SHARING IT SAFELY!), today. 😉

 

? Mandy

Staying Connected with Facebook Messenger

DRLLC 2016 June Article

 

Have you noticed any of?the Facebook Messenger profile codes floating around? Have you even heard of them? If you have heard of them, do you know how you can utilize them for your business??Keep reading to learn how!

It starts with unique codes…..

Facebook still reigns as the top dog in social media platforms. One area that they are devoting substantial business development to is Facebook Messenger. With the purchase of WhatsApp, they positioned themselves to make Messenger more robust and powerful. Facebook knows that businesses can benefit immensely by simply being reachable.

Snapchat has been growing exponentially within the younger demographics. One of the main ways you can start following someone is by using their Snapchat Code to add them to your list of folks you are following. Each user’s code is unique to their account/profile by using a specific sequence of dots like the image below.

Snapchat Code2

Not to be outdone, Facebook has designed a way to create unique profile codes that work in much the same way within Facebook Messenger. They are called Messenger Codes. These are a series of dots and dashes that are?unique to each profile (much like the designs in Snapchat and QR codes). By sharing these codes, you can direct customers to the correct Messenger account for your business.

messenger_code_1425761597663482

The next step is the set up…..

Facebook has been on a slow and steady trajectory to beef up their Messenger App to become a mainstream way of communication – not just between you and your BFF. Now, businesses can utilize this tool to have quick responsive conversations with their customers.?You may have noticed the response banner on your business page.?Here is a local photographer that has the highest rating a business can have.?She does a great job of replying quickly to all messages she gets in Messenger.

response rate

In order for this to be activated, you have to meet Facebook’s response criteria (you can read more in Facebook’s Help Center):

response criteria

One way to make sure every inquiry gets a response is to set up the Response Assistant. To get there, go to “Settings” for your business page.

step 5

Then select “Messaging” from the list on the left side.

step 6

Use the toggle switches to turn on the auto responders you want to activate. You can also customize what the different messages state by selecting the “Change” button.

responsive assistant

Now you need to get?your code…..

Now I’m going to show you how to get your unique Messenger Code. First you want to go to the “Messages” tab at the top of your business page.

step 1

Once you are on your messages page, scroll to the bottom and select the information icon.

step 2

This will bring up a pop up window. Make sure that you select”?Messenger Code” at the top?to see your code. Select the “Download” button and select the size you would like to download.

step 3

?step 4

You can place this Facebook Messenger Code wherever you think clients may go?and might need to communicate with you. You can put it on brochures or flyers, in newsletters and emails. The possibilities are plenty. By making sure your autoresponders are set up and turned on, you know each inquiry will get a prompt reply!

Scanning Messenger Code with mobile devices…..

The main purpose?of Messenger Codes is to allow others to contact your business with their mobile devices. You want to make sure you are using?your business’s code in places that your customers (or potential customers) would have easy access with these devices. Here are the steps on iOS for scanning a Messenger Code.

Select the Messenger App on your iPhone.

mobile step 1

Select “People” at the bottom of the app; then select “Scan Code” at the top.

mobile step 2

Align the circle of the scanner over a Messenger Code to open a conversation with them.

mobile step 3

You can then message directly with the business or person whose code?was scanned! This account?has the autoresponder set up to reply as soon as a message is sent, which will improve the response rate for this account.

mobile step 4

Here are the steps for Android Phones.

Tell us where you use (or will use) your Messenger Code in the comments below!

Dianna
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