Social Media Analytics & ROI

Social Media Analytics & ROI

Social Media ROI can be such a debatable topic; it’s nearly impossible to measure what exactly is coming back to you, based on an Instagram post or a Facebook tag, with 100% accuracy. It’s hard to tell if “that one IG post” increased your revenue or bottom line. Measuring the effectiveness of your social media marketing efforts is, in fact, really challenging! A recent study showed that:

41% of companies admitted to having “no idea” of whether or not their social media marketing efforts were successful (ConvinceAndConvert.com).

What is social media ROI?

Basically, it is the sum of what you are getting back, based on the money, time, and resources you are putting in to your social media. Generally, you measure your return in dollars.

You need to track what you are doing, what you are spending, and what results you are getting.

Why measure it

Measuring your ROI is crucial so that you can find which media channels are bringing in the most revenue, you can avoid wasting time and money, you can improve your marketing efforts, and you can see how changes in your strategy affect the overall return.

How to measure it

  • Step 1: Start by defining your social media goals.

    • They should be quantifiable and measurable… something you can assign a number to. (Examples: email list sign-ups, completed contact forms, downloads of your e-book, time spent on an important webpage, trials, purchases, etc.)
    • You can track metrics like followers or shares, but these shouldn’t be your main goals. It’s more meaningful to track the number of people who go from a casual browser, to a lead, to a paying customer, than to worry about “popularity.”
  • Step 2: Track and measure your goals.

    • Google Analytics seems to be the easiest way to track your goals. Within the dashboard, you can set specific goals to be tracked on your social media platforms. This is where you set the goal you chose earlier, such as email sign-ups or downloads of your e-book (For these, set up one landing page for sign-ups and/or one landing page for downloads, and within Google Analytics, choose the goal type of “destination page.”) For accurate measurements, be sure that the landing page you are tracking is created specifically for this campaign. It should have a special, unique URL and should not be discoverable on Google; this way, you can be sure that you are only tracking the conversions brought in from “that” specific effort. You will know that the only way the person landed on this landing page was by signing up for your email or downloading your e-book.
    • Here is an article that lists some other super helpful tools: Social Media Analytic Tools

 

 

 

  • Step 3: Track your expenses.

    • Include things like:
      • Ad costs – Ads cost money… Include the expense you put towards your boosted Facebook post, your promoted tweet, etc.
      • Labor (man-hours) – Time is money. Measure the amount of hours spent altogether on each specific campaign, per campaign, and multiply the hours by the hourly rate paid.
      • Content – Did you have a professional copywriter help you create a landing page? Did you outsource postings and status updates?
      • Tools – Do you use any tools, like Buffer, Grum, or Hootsuite? Social media management software can be extremely helpful (and reduce man-hours), but there is sometimes an added cost to having/using these. (Again, don’t forget to measure this on a per campaign basis. If you paid for a year’s subscription, and the campaign only lasted 2 months, include the cost of 2 months of that year-long subscription.)
  • Step 4: Calculate your ROI. Income minus costs, times 100, divided by costs.

(Income from Campaign – Costs from Camp.) x 100 / Costs from Camp.

= SOCIAL MEDIA ROI

Going deeper

If you were using multiple efforts to direct consumers to your landing page, and you want to break your numbers down further, look at each social media platform individually. Find your income and your costs for that one campaign on that one platform to calculate your total ROI for that one platform. (Use the same equation above.)

Analyze & adjust

Find the platform that is giving your company the highest ROI, and adjust your marketing efforts to focus more on the most effective platforms.

A negative ROI on a campaign or social network means that your strategy needs to be adjusted. Work to reduce your costs, or make your campaigns more effective.

If you’re more of a visual person, check out THIS INFOGRAPHIC created by ‘Quicksprout’. It will walk you through an excellent example of a fictional company setting, measuring, and analyzing their own social media efforts and ROI.

It’s not all in the numbers

Keep in mind that not everything can be tracked and measured. It’s important to also remember the indirect benefits you can receive through social media. For example, if a top influencer on Instagram shares one of your photos, your brand is instantly exposed to a whole new (huge) audience! You will likely gain some followers, and this may or may not result in sales. So when you look at your social media ROI, remember that it’s not all in the numbers and dollar signs. Everything you do on social media can affect your ROI.

It’s possible, and it’s worth it

While tracking and analyzing your social media ROI can be incredibly challenging, it’s worth taking the time and energy to do! It will pay off by showing you where you are struggling and where you can shift your marketing efforts and dollars to better benefit your business.

Go in with a planned strategic approach. Organization will make this task immensely more enjoyable (and accurate)! Over time, fine-tune your numbers; your expense estimates will become more accurate with experience and, as with anything, the process will get easier with practice. 🙂

 

– Mandy

Social Media Policies for Employees

Social Media Policies for Employees

What’s your company’s policy?

Do you know? Do your employees know?

As with any policy, in order to be effective, this needs to be a firm set of rules.

It needs to be an organized, well thought out list that is written down, shared with employees, updated over time, and posted around the workplace as a constant reminder.

Enforcing a social media policy is important in keeping your company (and brand) safe!

A firm policy will protect your brand, while empowering employees. A social media policy tells the employee what is accepted in the workplace, as well as what is expected from them. Laying out these guidelines will give the employee a sense of creative freedom; by having everything laid out, they feel confident in their work and know they are doing exactly what they are supposed to be.

Your company has likely developed a certain voice, a certain character. It has become a brand…

Keep your brand and message consistent.

This will ensure your brand’s voice, vision, and character come through loud and clear. A social media policy will make this easy! Use the policy to outline expectations of what your brand’s voice and tone should be. Images, as well as copy, should follow one unified voice. Keeping your brand consistent will help you draw in your ideal market and allow customers to really connect with you.

Do you have public-facing employees? Make sure they are well aware of the company’s policy and “voice” and that their public image fits with yours. Consider encouraging them to create a Twitter handle that includes a reference to your brand. For example, if you have employees interacting with the public on behalf of the company, they could create a Twitter handle such as: @”Co.Name,EmployeeName” (Ex: @AmazonTiffany). This makes it clear that Tiffany is an Amazon representative.

What to include in your Social Media Policy

Your policy should cover how your company uses social media, as well as how employees are expected to use their own accounts. Here are some ideas on what to include:

  • General guidelines for overall conduct. Use phrases such as “Act respectfully, amongst both customers and peers” or “Be the solution, not the problem.”
  • Stress the importance of confidentiality. What is your company’s policy on new product releases? What’s your policy for company news?
  • Employees should never reveal or discuss sensitive, private information – not about the company, other employees, or your customers.
  • Be very clear in describing the brand, the character, and the voice. Give examples of what kinds of messages, wording, and images to use, and explain how to talk about specific products within your portfolio.
  • Humor posts can be good, but stress to your employees that it has to be appropriate and relatable to your brand. (Ex: Is politics somewhere you want to go…?!)
  • It’s important that your employees know how to act, but they also have to know how to re-act. How should they handle negative content that they see on your company’s page? How should they handle any negative comments about your brand that they come across? What procedures should they follow?
  • Include etiquette guidelines that explain how employees should respond to complaints respectfully.
  • You might want to clarify which sites employees may/may not visit at work.
  • Do you want your employees to claim accountability on their own social media profiles? For example, should they write something like an “opinions are my own” disclaimer?
  • A lot of people’s personal profiles link to their employer, stating where they work. Do you think employees should “behave” a certain way on their own personal accounts? They are, after all, public representatives of your brand…

Assign roles.

To ensure a successful social media policy, assign employees to specific tasks that they will be held responsible for. Here are some basic roles that should be filled:

  • Training, education, and implementation of the policy to new and current employees
  • Branding guidelines (voice, character, images)
  • Social media post approval process
  • Online customer service guidelines and protocols (how to act and re-act to both good and bad comments)
  • Safety and security of the company/brand
  • Legal issues (always credit original sources if sharing or borrowing content)
  • Maintaining a logical, effective, up-to-date social media policy

Here are some examples of social media policies!

This is Adidas Group’s social media policy: Adidas Group

Here is one by AP (much more in depth than Adidas’): Associated Press

More: Reuters’Shift Communications

The following is more formal, as a governmental policy: NYC Department of Education

A healthcare industry example: Mayo Clinic

And last but not least, the following article is super helpful because it gives a list of big brands’ social media policies, then goes on to discuss where each one succeeds and/or fails.: Need Sample Social Media Policies? Here Are 7 to Inspire Yours

Social media policy templates, for you 🙂

Templates provide an AWESOME starting ground for your own company’s policy.

This one is short and sweet, and super clear: Template Sample

Here’s another: Workable.com Template

So, how would you define your company’s social media policy? Good, bad, old, non-existent? It’s time to get a solid, updated policy in place so that you and your team can start curating great content (AND SHARING IT SAFELY!), today. 😉

 

– Mandy

The Importance of Creating Video

As technology progresses year after year, consumers continue turn to it, even rely on it, for advice, news, networking opportunities, and so much more; and as the digital world is advancing, it is YOUR job to keep up with it.

Give the people what they want!

Consumers are out there using this technology, searching for answers to their questions and problems, and YOU need to be out there, too! You need to be there, providing solutions to their problems; and you need to be current with not only the information you provide them, but also in your marketing strategy and message delivery.

How do you connect with this technologically-savvy, digital-age audience? To keep up in today’s modern world, VIDEO needs to be a major component in your marketing strategy.

It was recently reported that, on average, 100 Million hours of Facebook videos are watched every single day! And Business Insider reports that YouTube earns approximately six times that amount, 650 Million hours! … every day! (mediakix.com)

Then, in a study from Facebook, The Persuasive Power… , researchers used eye-tracking to find that people gaze five times longer at videos in their newsfeed than they do at still, static content. (Facebook states: “We identified five factors related to the rise of online video viewing: smartphones, shorter attention spans, binge-watching, the importance of context, and the thrill of novelty.”)

According to Livestream.com, video dominates again. Apparently, 80% of a brand’s audience would rather watch live video from a brand rather than read their blog. Additionally, 82% of the audience prefers live video from a brand rather than social posts. The bottom line is: online audiences have definitely taken to video… 78% of online audiences are ALREADY watching video on Facebook Live.

Last but not least, YouTube reports that mobile video consumption rises 100% year over year. (livestream.com)

What that all boils down to is that, basically… You should to be making videos for your business! 

Use native videos rather than shared.

A recent study (quintly.com) proved that original videos (native videos) that are uploaded to Facebook get a 1,055% higher share rate than videos shared from links (like from YouTube or Vimeo, for example). Native videos also get a 186% higher interaction rate.

If you want to get serious with video content, the only way to do it is to BE ORIGINAL! Create and upload your own videos natively; or, do your own live videos!

With your own, original, entertaining content, your reach, engagement, and share rates will increase.

 

Is Live video better than pre-recorded?

They both have their places…

If you want a perfect, polished video, you will obviously want to plan it, prepare for it, pre-record it, edit it, the whole “shebang.” With live video, however, it’s generally much more quick and spontaneous! It’s an easy way to create quick, original content for your page; plus, it will boost reach and engagement.

A major perk of live broadcasting is that you are able to connect and interact with your audience in real time. Viewers can write in the comments section, and you can read and respond to them in your video. This is neat because viewers have the ability to sway the conversation into exactly what they want; you will know that you are providing the content that the audience wants!

You have lots of options for live broadcasting, including: Facebook Live, YouTube (need 10,000+ channel subscribers), Twitter Live (Periscope), Instagram Stories, and Snapchat Stories.

Facebook’s Newsroom recently reported that FB Live videos are watched three times longer than regular videos.

Have you considered going live!?

The successes of programs like Meerkat, Periscope, and Snapchat have proved that worldwide viewers thoroughly enjoy original and authentic, candid content.

 

What should you do when you go Live?

Here are some things you can do to entertain your audience (on Facebook Live):

  1. Share a helpful tip. All you have to do is open your Facebook page on your mobile device, go to make a normal post but instead click “Go Live.” Next, choose your front/rear camera preference, give your video a description (this can be edited later), and “Go Live.” Finally, go ahead and share a quick, helpful tip with your audience, and if questions come in live, respond!
  2. Let them behind the scenes. People love sneak peeks! Share a quick, candid video of what’s going on “behind the scenes” at YOUR business. You can also share videos of events – setting up for them, during them, or even when you are the one attending them.
  3. Host a live discussion, talk show, or mini-webinar. This video might be a little longer. If you want to do some of these videos, it’s a good idea to plan ahead so that you can give your audience a head’s up through email and you will have more people “in attendance.”

Remember, though, video doesn’t always have sound.

Keep in mind that videos don’t necessarily have to have sound. In fact, 85% of Facebook videos are viewed without sound! (mediakix.com)

This means you need to make your videos versatile. Design your videos for sound-off, just in case. The viewer should be able to get the main gist of the message regardless of whether or not they can hear it.

If words are necessary to get the point across, you can always use captions. The key is to make videos that are captivating and engaging, even if watched in silence.

Check out the app Animoto, which allows you to easily create professional quality videos using video clips and/or images. You can also add text overlay (This is GREAT because people tend to watch a lot of videos with the sound off).

Ripl is another cool tool that we personally like to use for our Instagram posts!

It’s okay to be camera shy!

If you or your team is not comfortable being in front of the camera, there are still PLENTY of things you can do to create videos without ever personally being on-camera. For instance, create a tutorial for your product (maybe showing just your hands, demonstrating the product), or get guest speakers to come on and do little mini-talks. Videos can also be easily created by making slideshows of images, using animated effects, and getting creative with apps.

Adobe Spark is a FANTASTIC free tool, for both desktop and iOS users, for creating videos and fun animations. If you’re new to the “video-game,” camera shy, think video-making will take too long, or think you need a lot of equipment, you need to try this app! Your smartphone and this app is all you need to create attractive, professional quality videos. It’s definitely a great place to start. 🙂

Here is an article that will walk you through filming and putting together the best, most eye-catching videos using just your phone and Adobe Spark: 16 Time-Saving Tips for Making Awesome Videos with Your iPhone

Just Make it good.

If you’re putting the time and energy into making videos, make them good, so that viewers want to continually come back and keep watching your videos. Put some thought into them, even if they’re candid, so that they are interesting and engaging.

90% of Facebook viewers think video quality is the most important aspect of Facebook Live videos. (livestream.com)

Repurpose.

Over time, your little video library will become a big video library. With all these videos in your “repertoire,” feel free to repurpose them! You have different audiences on different platforms, so share them everywhere! Don’t post the same video to ALL of your social channels on the same day, but save your videos and post them on your various channels over the coming weeks. Recycling your videos (that you put your precious time and energy into creating) will save you tons of time while allowing you to reach new audiences.

Even live videos can be saved for later, “non-live” use. For instance, on Facebook, after you “go live,” you have the option of downloading and saving your video. Then, you can post it to any platform you choose, or consider embedding it into your website or blog! Share the wealth 😉

Now, hit record.

It’s your turn!

Video can definitely seem a bit scary at first, especially LIVE video, but don’t let it intimidate you.

Just start recording! Everything gets easier with practice.

– Mandy

Staying Connected with Facebook Messenger

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Have you noticed any of the Facebook Messenger profile codes floating around? Have you even heard of them? If you have heard of them, do you know how you can utilize them for your business? Keep reading to learn how!

It starts with unique codes…..

Facebook still reigns as the top dog in social media platforms. One area that they are devoting substantial business development to is Facebook Messenger. With the purchase of WhatsApp, they positioned themselves to make Messenger more robust and powerful. Facebook knows that businesses can benefit immensely by simply being reachable.

Snapchat has been growing exponentially within the younger demographics. One of the main ways you can start following someone is by using their Snapchat Code to add them to your list of folks you are following. Each user’s code is unique to their account/profile by using a specific sequence of dots like the image below.

Snapchat Code2

Not to be outdone, Facebook has designed a way to create unique profile codes that work in much the same way within Facebook Messenger. They are called Messenger Codes. These are a series of dots and dashes that are unique to each profile (much like the designs in Snapchat and QR codes). By sharing these codes, you can direct customers to the correct Messenger account for your business.

messenger_code_1425761597663482

The next step is the set up…..

Facebook has been on a slow and steady trajectory to beef up their Messenger App to become a mainstream way of communication – not just between you and your BFF. Now, businesses can utilize this tool to have quick responsive conversations with their customers. You may have noticed the response banner on your business page. Here is a local photographer that has the highest rating a business can have. She does a great job of replying quickly to all messages she gets in Messenger.

response rate

In order for this to be activated, you have to meet Facebook’s response criteria (you can read more in Facebook’s Help Center):

response criteria

One way to make sure every inquiry gets a response is to set up the Response Assistant. To get there, go to “Settings” for your business page.

step 5

Then select “Messaging” from the list on the left side.

step 6

Use the toggle switches to turn on the auto responders you want to activate. You can also customize what the different messages state by selecting the “Change” button.

responsive assistant

Now you need to get your code…..

Now I’m going to show you how to get your unique Messenger Code. First you want to go to the “Messages” tab at the top of your business page.

step 1

Once you are on your messages page, scroll to the bottom and select the information icon.

step 2

This will bring up a pop up window. Make sure that you select” Messenger Code” at the top to see your code. Select the “Download” button and select the size you would like to download.

step 3

 step 4

You can place this Facebook Messenger Code wherever you think clients may go and might need to communicate with you. You can put it on brochures or flyers, in newsletters and emails. The possibilities are plenty. By making sure your autoresponders are set up and turned on, you know each inquiry will get a prompt reply!

Scanning Messenger Code with mobile devices…..

The main purpose of Messenger Codes is to allow others to contact your business with their mobile devices. You want to make sure you are using your business’s code in places that your customers (or potential customers) would have easy access with these devices. Here are the steps on iOS for scanning a Messenger Code.

Select the Messenger App on your iPhone.

mobile step 1

Select “People” at the bottom of the app; then select “Scan Code” at the top.

mobile step 2

Align the circle of the scanner over a Messenger Code to open a conversation with them.

mobile step 3

You can then message directly with the business or person whose code was scanned! This account has the autoresponder set up to reply as soon as a message is sent, which will improve the response rate for this account.

mobile step 4

Here are the steps for Android Phones.

Tell us where you use (or will use) your Messenger Code in the comments below!

Dianna
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Creating Images for Blogs and Posts

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Images. They capture us and invoke emotions when we least expect it. A picture is worth a thousand words. Our brains can process an image faster than it can read a string of text. We’ve all heard those descriptions about images, and those are the reasons they are so important in social media. Life is fast paced, and if you can’t get your message across in 1-2 sentences, then you have lost your audience (well, if you’ve gotten this far then I have captured your attention!).

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Now that we are snug into the second month of 2015, we are starting to get the statistics and data from 2014. And one of the biggest results is the importance of the use of visuals in posts (on any platform). If you want to really get into the numbers from 2014, I encourage you to read 17 Stats You Should Know About Visual Content Marketing in 2015, by the great minds at Hubspot.

You can find countless articles written on all the great tools available for designing images for your posts and articles. They tout numbers like “Top 30 tools for …” or “My 15 Must Have Tools…”. Today I just want to share ONE tool with you: Canva.

Canva Header

 

Not only is this a FREE tool, you don’t have to be a graphic designer to create stunning images. As with other tools, there are paid features. However, if you do end up using their paid features, they only cost $1. And that’s pretty affordable in my book.

The first thing I want to point out is the pre-made templates they offer for creating your images. As everyone knows, every social media platform out there is in constant change. That means that image size requirements for different locations are changing all the time. Canva keeps on top of this for you. When you go to change your Facebook cover photo, they will have the most current dimensions for you.

I’m going to go show you step by step how I created my cover image for this article using Canva. You will see just how easy it is to do this for yourself!

Step One: Select type of image to create

Choose the style/size image you want to create from the header selections (I’m assuming you have already created an account with Canva – remember….it’s free). I have chosen the “Presentation” design.

Choosing Canva style

Step Two: Name and design image

This will open up a new tab/window where you will create your image. The first thing you want to do is name this image/file. Click on “Describe and #tag” and name this image (you can also use hashtags if you want to track this image in any way).

Naming image 3

One the left side panel, you are given several options for creating your image. If you do not have any stock photos, I recommend looking through the “Layouts” tab. There are both free and priced items you can choose from. For this example, I am going to use an image I already uploaded by selecting the “Uploads” tab on the left. If you have an image you want to use on your computer, simply select the green “Upload your own Images” bar to start the process.

Header photo 1

Now you simply drag and drop the image you want to use (this method also applies to any other features you want to ad to the image you are creating).

Now I’m going to go to the “Search” tab. In this area you will find lots of features you can add to your image. We will be looking under the “Text Holder” category.

Header photo 2

Here you will see the Text Holder feature I selected. I simply dragged it into my image and added the text and colors I wanted to use.

Header photo 3

Next I just drug my logo from the uploaded images in my account and placed it in the image.

Header photo 4

 

Step 4: Save image

Once you are satisfied with your image, select the “Download” button in the top right of your screen. You will be given two options to save your image to your computer (I typically use the “As an Image” option).

Header photo 5

Here is my final image (and it is the version used as my header image).

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It really is that simple to create images for all things online. There are many other tools out there for you to choose from. I didn’t want to overwhelm you, so I stuck to just one. Now go out there and be creative!

Dianna

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4 Simple tasks to improve your Newsfeed on Facebook (and 1 LinkedIn bonus)

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Have you ever wondered how you can take control of some of the information that is bombarding you on your different social media platforms? Do you want to tailor things a bit more to your liking? Don’t get derailed by stuff you don’t care (or need) to see. Here are 4 simple things you can do to improve your Facebook Newsfeed (and one bonus tip for your LinkedIn updates).

Facebook is constantly looking at their platform and trying to determine the best way to develop their product. In 2014, the biggest message for businesses was “You have to Pay to Play”. As consumers, that meant yet another avenue for us to be bombarded with advertisements. None of us should be too quick to discredit this methodology. While, yes, as businesses we need to spend a little $$ to get in front of our audience(s), Facebook is doing a pretty good job of giving us the tools to really drill down and target the right folks. However, Facebook is also giving a little power to those end users to choose whether or not they want to see our messages.

 

1) How to hide certain posts

There are mainly two types of posts: those you signed up to see and those that are paying to be in your newsfeed. Those you signed up to see then fall into two categories: friends and businesses. If you have a friend that you don’t want to “unfriend”, but don’t necessarily care to know what they ate for lunch (you know the type, they tell you EVERYTHING they do), you can simply click on the small arrow in the top right corner of the post and decide if you want to see fewer posts like that one, or unfollow the person. Unfollowing allows you to stay friends, you just don’t see their posts anymore.

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Or you can “unfollow” your friend from their personal profile page.

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If it is a business that you like, but don’t want to get 10 posts a day from them in your newsfeed, then you can do the same with their posts. Or, if you want to support a friend’s business by “liking” the page, but don’t necessarily want to see the posts, you can select to “unfollow” that business.

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Another option would be to go to that business profile page and click on the “following” button to quit following that page, but you still “like” that page.

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2) Saving Posts

If you are going through your newsfeed and see an article that you want to either read more about later, or simply want to save for future reference, you can do that! Simply click on that small arrow in the top right of the post for a drop down list. Then select “Save….”. Now you have it for later!

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Now say it’s “later”. How in the heck do you find it again? Simple! Scroll back up to the top of your Home page. On the left hand side under your name is a list of your “Favorites”. You will see your “Saved” link there!

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3) Learning “why” you see certain sponsored posts

When you come across a sponsored post on Facebook and are wondering why that post ever crossed your Newsfeed, well, now you can get a little information on that. While Facebook doesn’t disclose all the ways that you fall under that posts’ target market (because that would give away too much information on their dynamic algorithm), they do provide some info. Once again, go to that useful little arrow in the top right corner of the post and select “Why am I seeing this?”

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This is the result I got for this particular ad:

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You can also Manage Your Ad Preferences from this screen too. I suggest you do this if you want to get even more control over what you see in your Newsfeed.

 

4) Take a short survey

This is another tool Facebook has created to give the end user more control over what they see in their Newsfeed. Here is an ad from Living Social. Once again I’ve gone to that little arrow in the top right corner.

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This time I selected that I didn’t want to see that ad. That prompted a series of windows to come up asking me more questions.

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As a former brick and mortar business owner, I was extremely unhappy with my experience with Living Social, hence my “Something else” response.

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By taking the time to click through a few windows on my computer, I was able to garner a little more control over what I see in my Newsfeed.

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Bonus – LinkedIn

As promised, here is one little tool you can use to better improve the content you see in the updates on LinkedIn. Many folks view this social media platform as a more professional site. This in turn makes it a go to place where professionals may not want to be bombarded by a bunch of advertising. Therefore, if there is a certain person or business that you wish to see a bit less of on your Updates page, this is how you do that. Up in the top right of the update hover your mouse until you see “Hide” (this one happens to be a paid post). Simply click “Hide”.

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And that’s it! 4 really simple quick things you can do to take control over your Facebook Newsfeed (and one quick LinkedIn bonus). I would love to know in the comments below if you found this valuable. I’m also continually looking for suggestions on future posts as well, so feel free to leave those recommendations too.

Dianna

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