It can be a challenging task for some of us.
If you’re not a natural-born writer, writing articles for your website can sometimes be really challenging. It can be hard to think of the appropriate topics, fill in the correct details, and tie it all together with the right words.
… But the pay-offs are worth it!
Writing your own original, informative articles is a super important factor in your marketing strategy. It increases your SEO and discoverability, has the power to boost your sales, and provides value for your customers.
Provide value. Increase customer loyalty.
It’s important to understand your audience. What are they looking for? What resonates with them?
Have you created your buyer persona? Who is your ideal customer? Think about what he/she would be interested in, and create your article topics based on their needs.
With monthly or weekly articles, a wide array of topics can be covered. Just plan it out! As your fans come to know, trust, and love your articles, they will look forward to the next one. They might rely on them for pertinent information in the industry, or look to them for tips/pointers. You will have developed customer loyalty and trust within your fanbase.
As long as you know and understand the topic at hand, blogging isn’t hard at all! It just takes a little planning, and with proper organization, the task will become far less daunting.
For example, after considering your target audience, come up with a list of topics they might find interesting. Then, choose a date for each topic (monthly, weekly, daily, etc.). Now, you will already know exactly what you are writing about each time you sit down to blog.
With the topic already nailed down, you will have more energy and brainpower to put towards the actual article.
A good way to start each article is to create a layout. First, figure out general headings for each topic you want to cover, then fill in the details. Write about what you already know, then do some research (if necessary) to gather additional details, examples, statistics, or facts. During writing, or when you are finished, you can go back through the article and see if you are able to make the headings more interesting, captivating, or fitting to the material discussed in the section. Also, please don’t forget to proofread and edit your articles! Nobody wants to take advice from the “pro” who can’t form a proper sentence. 😉
What do you want the reader to do?
It’s helpful to include a Call-to-Action (CTA) at the end. What do you want the reader to do next? Subscribe to your blog or newsletter, download an e-book, register for an event? CTA’s are a way to offer additional value to your readers, and if the reader follows your CTA, he/she could instantly become a lead (and even a customer) for your business!
In one of our recent articles (about Editorial Calendars), our CTA was an offer for readers to download their free 2017 EC. They entered their name and email to receive the free template, and in doing so, became an instant lead for us! (Click on the photo above to view our article about Editorial Calendars and download YOUR free copy.)
Make it pretty.
Last but not least, add some visuals! (Pay attention to copyright laws.) Find images that are relevant to the topic at hand. Images help create and develop a story. Studies have shown that readers are more drawn to articles with images than those without.
Once your article is complete with images, proof it one more time (or give it to a co-worker to look over). Fix spelling and grammatical errors, correct any alignment or formatting issues, and make it look beautiful.
Organization and planning can go a LONG way in making blogging a more desirable task!
If you still just have no idea where to begin, check out this article: 20 Prompts to Inspire Your Next Professional Blog Post. It has lots of really great blog ideas/topics you can adapt and use for your own business! This is a great article to bookmark and refer back to whenever you are having a hard time coming up with new ideas.
Your audience is out there searching the world wide web, every single day, for solutions to their problems.
Be the solution.
Give them the information they are looking for. Start writing articles for your website (and your target audience) today!